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Un AB test consiste à scinder en deux groupes identiques les visiteurs de votre site (ou les emails de votre base ou bien les impressions de votre campagne) mais à leur présenter à chacun une variation de la même campagne. Ceci permet de tester notamment: Un titre Une image Un message etc. Après une période de test donné, allant de quelques jours à un mois, si une des versions est plus performante que l’autre, on peut donc la favoriser pour obtenir de meilleures performances....

Syncthing – du partage de fichier Syncthing – dont est l’abréviation de “Synchronise Things” – “Synchroniser les choses” est un petit logiciel bien pratique qui synchronise vos fichier d’un appareil à un autre. De votre téléphone, à votre ordinateur de bureau en passant par votre ordi portable, et pourquoi pas votre server et ou votre lave-vaisselle (si celui se connecte à internet), vous pouvez synchroniser vos fichiers. C’est notamment pratique pour le...

justSomeUX is a series where I share some interesting UX / UI and smart copy for your inspiration (and my archive of references).  Media Temple is a web hosting company – at the high-end spectrum – I mean they are pretty good – both in service and in functionalities and options for hosting your site. But… I just created a site on it the other day and they had a super cool UX trick for their waiting screen....

adspiration is a series of post where I store interesting ads campaign for the purpose of documenting and referencing how we communicate ideas and concepts      

_“If it is free, you are the product” _ This statement is an easy shot. Google, Facebook, Twitter, etc. are free because they use our data. Therefore we are bound to agree to this fact or simply close our social account and disconnect from the rest of the world.But is it really true? Can we never see anything offered for free that is not perverted at its core? It is not what you think The usual argument says : “Free for the users, means that you have to pay with your privacy and the reason for it is that since you are not willing to pay for the service, then somebody has to – hence advertisers“....

adspiration is a series of post where I store interesting ads campaign for the purpose of documenting and referencing how we communicate ideas and concepts The following is an a series of print ads realised for Maxi Media – around the topic – “everything age fast” Youtube Vintage Ad  Skype Vintage Ad  Twitter Vintage Ad  Facebook Vintage ad    

Plateforme créée en 2013. L’objectif de Blabber est de fournir une plateforme de gestion de RP (Relation de Presse) plus flexible – autant pour les journalistes que pour les communiquant. Prônant l’aspect de relation directe – grâce à une plateforme sociale spécialisé dans la presse, Blabber s’est imposé grâce à un coût attractif qui remet les communicant dans le siège du conducteur – tout en permettant un accès plus directe à la source pour les journalistes....

Plus de 20 milliards d’euros. C’est la somme dépensé sur Internet en France sur le 1er trimestre 2017 – selon un rapport de la FevadC’est 14,2% de plus par rapport à la même période l’an passé. Certes, le rythme s’est ralenti – si l’on compare aux progressions des dernières années – ce qui traduit une autre tendance: l’e-commerce devient une partie intégrale des habitudes de consommation des français. Cette croissance est due à une forte augmentation du nombre de transactions (d’achats) avec quand même près de 290 millions de transactions sur le trimestre....

Eesti Vabariik – the Republic of Estonia 45,339 Km2 and a population 1.3 M people which like a ten time less than Paris or London. They have a complex and interesting history (actually most countries have an interesting history – but maybe it is a personal taste.)  But what is really interesting is how Estonia use the digital to organise their society. E-residency E-voting E-school E-police E-etc.  It looks quite a digital utopia…...

Augustine’s Law A bad idea executed to perfection is still a bad idea Corollary: A good idea poorly executed is of no use to anyone  Lakein’s Law Failing to plan is planning to fail Eisenhower’s corollary : Plans are useless, but planning is indispensable.  Fitzgerald’s Law There are two states to any large project : too early to tell and too late to stop Corollary: Projects have momentum, once started they become increasingly difficult to stop...

We always talk about elearning through the lense of MOOCs and self-study management. WordPress (Sensei, Learndash, LeanPress, WP-Courseware), Moodle, edX, Blackboard, Canvas, Sakai and others come out as the solutions mentioned over and over again.  Here I wanted to show you three different directions for education and elearning needs.  HR Driven: JollyDeck JollyDeckis an HR driven elearning platform to help managers and training departments develop and deploy internal learning strategies....

justSomeUX is a series where I share some interesting UX / UI and smart copy for your inspiration (and my archive of references). Asking for donations is never easy. Well, the Canary found a nice way to phrase it. >Interesting Donation UX Why is good? It gives perspective Make you realise that spend money more on dumb stuff so you might as well give them so of it

We all have ideas. Sometime we don’t even realise we do, as we don’t always pay attention to the flow of our mind. Some ideas come and pass and never come back. Some stick around. Sometime we turn these ideas into action. But even then we seldom finish them.  Parkinson’s law Parkinson’s law is a project-management rule of thumb stating that : “Work expands so as to fill the time available for its completion”...

I was working earlier on a post on privacy, then realised I cannot even start to give a proper introduction to it without laying down some facts first. So, there will be no jumping straight into the subject of privacy, centralisation of the internet, and how politics is affecting the internet as a whole. Instead, we will take a couple of posts to really define the current state of the internet, also give an historical perspective, before diving into the core of the subject....

The quote above is a funny, yet very accurate introduction to the topic developed in the documentary by Kirby Ferguson : Everything is a Remix. (side note: If you care who said this quote go check this link to figure out why nobody really knows.) Everything is a remix explores the concept of originality in creativity.  Never heard of it? Please, take the time to watch it below....

They did not know it was impossible so they did it — Mark Twain  Rules, somehow, always, seems to be a barrier to innovation.   Status-quo is cultural protectionism The status-quo creates artificial scarcity. Because it promotes the lack of initiative It supports business as usual. The status-quo is opposed to disruption, to change, to innovation. It is opposed to improvement. It is the systemic manifestation of the resistance....

Or why “do as you are told” is a bad idea. In 1964, Stanley Milgram back then a young researcher at Yale University, published the resultsa famous experiment known to this day as the Milgram Experiment. The set up is simple: The subject of the experiment takes part himself in a (staged) experiment supposed to study the impact of pain on memory and learning. For this, he is asked by the experimenter to administer increasingly strong electric shocks to a test subject for every wrong answer....

Millenials (people born after 1980 and before 2000) are defined as : lazy entitled unattached not motivated by money want more holidays more horseshit The point of this post is to share a truth more and more commonly agreed upon: Millenials are not real. “Millennials” as a concept is mainly a huge pile of crap. And I just stumbled upon wonderful talk by Adam Conover, and I think he made the point pretty brilliantly so please what the talk down there....

justAnExample is a series where I share some interesting UX / UI and smart copy for your inspiration (and my archive of references). Here today we have a newsletter done by Derek Powazek– veteran startup guy now growing vegetables in a farm.       Why this is good : Transparency Empathy Humor  Transparency Sharing his lack of clarity, being very honest from the beginning is a good way to get your people to trust you....

Avec la quantité croissante de tailles d’écrans sur lesquels votre site va être affiché, il est facile de s’y perdre. Pour vous aider à voir comment votre site fonctionne sur le téléphone mobile, il y a maintenant Sizzy. Sizzyest un outil open source (sources disponible ici) et proposant une fonctionnalité simple mais très utile. Il simule votre site dans pratiquement toutes les tailles d’écran mobile et tablettes, existant sur le marché....