#JustAnExample is a series where I share some interesting UX / UI and smart copy for your inspiration (and my archive of references).
Asking for donations is never easy.
Well, the Canary found a nice way to phrase it.
Why is good?
- It gives perspective
- Make you realise that spend money more on dumb shit – so you might as well give them so of it
Side note: I didn’t give them any money. I didn’t even know this paper before I stumbled upon on an article that I can’t even remember what was the topic. Still, the copy used for their call-to-action is actually cool.