justAnExample is a series where I share some interesting UX / UI and smart copy for your inspiration (and my archive of references).

Here today we have a newsletter done by Derek Powazek – veteran startup guy now growing vegetables in a farm.







Why this is good :

  • Transparency
  • Empathy
  • Humor



Sharing his lack of clarity, being very honest from the beginning is a good way to get your people to trust you.


Confirmation email sucks. He didn’t shy away from it, he owns it and agree with us while try to spin it in a nice way.


Well – micro-jokes are always good.


Clearly, it is not the only way to do it, but it is one that’s really interesting.