That’s not new.

That’s also not something people pay enough attention to.

Content is king for a reason.

Content is the expression of your knowledge.

Content is what help you communicate your brand.

Content is what define if you exist or not on the internet.

Content is what connect people with each other.

Content is what make your voice meaningful.

Content is what help you make a difference

For all these reasons and many others, content is king.

Creating content is what allow your audience to keep in touch with you.

Creating content allows your brand to be understood better.

When you are understood better, it is easier to trust you.

It is easier to find you relatable.

It is easier to build a relationship.

You stop being a stranger on the internet because people start to know who you are – because you created content.

They start to feel what you feel, they understand your point of view on the world.

They do not have to agree.

They do not have to care.

But if they want to, then you are here.

You made the first step.

Making the first step is always terrifying, because yes, it is terrifying to put yourself out there in front of everyone.

It is hard also for a company.

It is hard for a brand to decide to share its voice. But if companies don’t do it, they will never get through the noise to the heart of their customers, they will never touch their audience where it matters (and no, it is not their wallet).

You can make the best beer in the world, but if you don’t talk about it no one will know.

And if you just goes out and say “my beer is the best in world” no one will listen because “they all say that” so you have to think.

You have to be creative.

And yes, it is hard.

You have to dig deep into the soul of your brand, the “why” of you company, the manifesto of its existence.

Creating content is hard.

But it is worth it.