Everyone knows LinkedIn – yet not everybody use it to its full power (and I totally include myself in this “everybody”).
Linkedin has a lot of potential and here are some interesting tips I would suggest you have a look at.
Founded in Dec, 2002 (When Windows XP was still at the top of its hype)
Launched in May, 2003 (yes, you were a couple of years younger…)
Started as a place for people to upload their CV – with a slow growth rate of 20 users a day for a couple of month but eventually they reached a critical mass allowing them to rise enough money.
Pivotal to the the success of early LinkedIn was cofounder Reid Hoffman – who was on previously on the board of Google, Ebay and PayPal – he had the best CV for promising a good exit strategy for the young LinkedIn
Today LinkedIn is roughly 500 Millions users – with a reported 106M active user (around 20%).
In the latest historical milestones of the company – Microsoft has acquired LinkedIn in Dec, 2016
It gives some interesting perspective of integration.
Microsofts has a Cloud solution and a CRM solution as well as Skype and clearly own the world of corporate software, but so far nothing really has happen in terms of revolutions – so – we are waiting.
People use Linked In to sell.
They either sell themselves (Job Market)
Or they sell their product, or service (Social Selling)
Or they sell their image (Branding).
It might change with time.
Maybe we will see more entertaining content, but for now, the general tendency is “Always be selling”.
But before we go in there – we shall approach the sales cycle – to understand where LinkedIn can best help you.
If you don’t know where to start you can check this article by LinkedIn on Search.
But honestly, it’s quite intuitive.
**Company profile **is following quite the same logic.
Use pulse and Slideshare
Pulse is like the internal article publish for LinkedIn.
Check this video if you don’t know how to do it.
But really, it is very similar to Medium or most content publishing platform.
The main issue is how to write content regularly
The title of this video is click-bait for sure, yet, it is a very good tutorial on how to use groups for marketing and sales on LinkedIn
So I suggest you find some time to watch it.
I will probably update this blog post later.