Johann Savalle

Product designer and full stack developper living in france
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The 1 thing you need to make your marketing work

May 25, 2016

Patience. Grit. Perseverance. Borderline Stubbornness.

Successful Startup founder are usually painted as stubborn asshole who don’t want to hear anyone else advice. While some are like that (anyone can be a startup founder, especially these days) the one who succeed are not usually stubborn, but they have grit, they do not give up easily. However, pure stubbornness wouldn’t work since they need to be able to learn fast and listen a lot… but I’ll leave that for an other article.

So, you need to stick to the part of the plan that said keep doing it.

The number one reason people failed, especially when it comes to content marketing and organic reach, is a lack of patience and will try one more time.

The beauty of digital marketing is that it brings you statistics, and you know pretty much what’s happening with your content, which at the beginning, is not much.

It is very tempting to let it go, drop it slowly, miss a few milestones until your plans to post on your page daily are gone, or your twitter engagement is running at an all time low.

Statistics will be your first enemy, and you’d be tempted to drop because of it. Instead, ignore statistics in the first 6 month to a year of your activity, until it become significant, and keep doing it. Every single day. And if you miss a day or a week, who cares, just get back to it, no bad feeling.

For every business owner, the day to day is soooo packed you’d be tempted to drop it entirely, or delegate it totally to some external agency to deal it for you, but even if an agency can come to help you with both the strategy and execution at scale, there is nothing that can replace you own personal involvement in your own company communication.

You have to do it, to be it and to sweat it.

Because in the long run, it matters. For real. To a point you cannot even imagine when you are at the beginning of the way.

So now go and get some of your marketing content done.

Yalla, davai, go do it… stop reading the internet, and go make the internet.



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