Do the work. What for?
You know it is true. You know it is right. Yet, you do not get to do it. Too busy? Too lazy? Maybe you are just unclear with your goals. Humans are goal-driven animals. We just cannot move our little finger if we do not have a reason for it. It may be a primal instinct that drive you toward action, and skip the rationalisation altogether, or it may be a cold rationalised series of strategic moves, or a mix of both....