Awesome talk.

I’ll add some organised notes in there later.

Meanwhile just watch the talk.

(Speaker is Adrian Howard)<div class=‘avia-video avia-video-16-9 av-lazyload-immediate av-lazyload-video-embed ' itemprop=“video” itemtype=“" data-original_url=‘’ >


Just some quick notes while listening:

  • WAP used to be a thing. I forgot about that.

  • You are not the only one who produced made-up persona (you know, when you don’t talk to a customer before you do the persona – happens a lot especially when surrounded by the marketing folks)

  • There is actually a iterative way to build a persona and sort of update it as you go, and start to confront the assumptions with the reality (that’s the important part of this keynote – but you’ll have to watch it yourself for now).