Johann Savalle

@yasha.solutions

Product designer and full stack developper living in france
< Back to all articles

Artificial way to limit user churn

January 29, 2019

Just add friction

Make it harder but be nice

When somebody cancel, Please indicate the reason for canceling: and the following set of options:
1. Need a break (Pause My Account)
2. Cost
3. Difficulty of Use
4. Missing Functionality
5. Using Other Product
6. Not Using It
7. Something Else (Tell us the reason)

You can’t cancel until you choose an option.
Once you do, the app gives you alternatives that are relevant to your motivation.
For example, if you choose cost, you see the option of downgrading your account, and so on.

< Back to all articles